The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
Kraft Heinz
Client
Title
Category
Award
Points
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Best of Interactive, Online & Mobile
Points: 45.00
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Online Community / Use of Existing Platform
Points: 22.50
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Brand Partnerships
Points: 22.50
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Livestream
Points: 10.50
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Community Building
Points: 10.50
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Brand Partnerships
Points: 10.50
Hot Dog Pact
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Canada
Category: Active Engagement / Call to Action
Points: 9.00
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: PC Games / Brand Integration / Placement
Points: 4.50
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Targeted Video / Online
Points: 4.50
57 Ways To Dine
Agency: The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto
Client: Kraft Heinz / Heinz Ketchup
Category: User-Generated Content
Points: 3.00
Wait For Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Canada
Category: Websites / Desktop & Responsive
Points: 3.00
Send Noods
Agency: Mischief @ No Fixed Address + Kraft + Alison Brod Marketing + Communications / New York + PlayTime Media
Client: Kraft Macaroni & Cheese
Category: Single Country or Region / Consumer / Brand
Points: 3.00
Kraft Macaroni & Cheese x Van Leeuwen Ice Cream
Agency: The Kitchen at Kraft Heinz + Alison Brod Marketing + Communications / New York
Client: Kraft Macaroni & Cheese
Category: Brand Partnerships
Points: 3.00
57 Ways To Dine
Agency: The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto
Client: Kraft Heinz / Heinz Ketchup
Category: Brand-Side Initiated & Originated Projects
Points: 3.00
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Promotional Items / Physical Products
Points: 1.50
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Best of Interactive, Online & Mobile
Award:
2022 Interactive, Online & Mobile Best of Discipline Pencil
Points:
45.00
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
22.50
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Brand Partnerships
Award:
2022 Experiential & Immersive Gold Pencil
Points:
22.50
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Livestream
Award:
2022 Social Media Silver Pencil
Points:
10.50
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Community Building
Award:
2022 Public Relations Silver Pencil
Points:
10.50
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Silver Pencil
Points:
10.50
Client:
Kraft Heinz Canada
Title:
Hot Dog Pact
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Bronze Pencil
Points:
9.00
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
PC Games / Brand Integration / Placement
Award:
2022 Gaming Bronze Pencil
Points:
4.50
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Bronze Pencil
Points:
4.50
Client:
Kraft Heinz / Heinz Ketchup
Title:
57 Ways To Dine
Category:
User-Generated Content
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
Kraft Heinz Canada
Title:
Wait For Heinz
Category:
Websites / Desktop & Responsive
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Kraft Macaroni & Cheese
Title:
Send Noods
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
Kraft Macaroni & Cheese
Title:
Kraft Macaroni & Cheese x Van Leeuwen Ice Cream
Category:
Brand Partnerships
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Kraft Heinz / Heinz Ketchup
Title:
57 Ways To Dine
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.00